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Service

Websites & apps that
load fast and convert

WordPress, Shopify, and React/Next.js builds — from marketing sites and e-commerce stores to custom dashboards and data-driven web apps. Fast, accessible, and built to grow.

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98Avg. Lighthouse score
<1.8sTypical load time
+78%Conversion rate lift
40+Sites & apps shipped
What I build

Web development capabilities

WordPress Development

Custom themes, Elementor builds, and performance-tuned WordPress sites that are easy for your team to run.

  • Custom themes
  • Elementor
  • Speed & SEO
  • Maintenance

Shopify & WooCommerce

Conversion-focused e-commerce stores — theme customisation, apps, and checkout flows built to sell.

  • Shopify
  • WooCommerce
  • Checkout CRO
  • Integrations

React & Next.js

Modern, fast web apps and marketing sites with React and Next.js — server-rendered, SEO-ready, scalable.

  • Next.js
  • TypeScript
  • SSR / SSG
  • Component systems

Landing Pages & CRO

High-converting landing pages with A/B testing and analytics baked in to maximise every visit.

  • Landing pages
  • A/B testing
  • Analytics
  • Speed

Custom Dashboards

Real-time dashboards and internal tools that pull live data from GA4, Ads, and APIs into one clean view.

  • React & Next.js
  • GA4 / Ads API
  • Data viz
  • REST APIs

Headless & APIs

Headless CMS architectures and clean API integrations connecting your stack into one fast experience.

  • Headless CMS
  • REST & GraphQL
  • Webhooks
  • Auth
How I work

From brief to launch

01

Discovery & Scope

Goals, users, and requirements mapped into a clear, prioritised build plan.

02

UX & Design

Wireframes and design in Figma, aligned to your brand and conversion goals.

03

Build & Integrate

Clean, accessible code with the CMS, payments, and APIs your stack needs.

04

Launch & Optimise

Speed, SEO, and analytics dialled in — then iterated on real user data.

Results that matter

Builds that move numbers

Shopify · DTC store revamp+78% CVR

UX redesign + speed optimisation

Conversion rate jumped from 1.2% to 2.1% post-launch, with load time under 1.8s and a 98 Lighthouse score.

Next.js · Marketing SaaS4-in-1

Custom analytics dashboard

A Next.js app pulling live GA4, Google Ads, and Meta data into one real-time dashboard — replacing four tools.

WordPress · Service business−63%

Core Web Vitals overhaul

Rebuilt a slow theme into a tuned custom build — LCP cut by 63% and organic clicks up 41% in three months.

Got a build in mind?

Tell me what you’re making and I’ll map the fastest path to ship it — no obligation.

Let’s talk →